Posts Tagged ‘social media’

Destination Marketing The Internet and Social Media Have Changed the Manner of Communication

The internet and social media have changed the manner we communicate with commerce – this trend is very much evident in the travel industry. Nowadays, customers have changed themselves to online self-researching, while planning a trip, rather than going to travel agencies and tour operators. This digital change has an enormous effect on the travel and tourism industry and the destination marketing companies. Due to the increased internet usage among visitors, the buying, engaging and researching on the travel products has become more easy but competitive. Thus, this shows the means for an effective marketing and sales approach for the business in the online market.

Below mentioned are the 7 quick tips to assist the travel marketing campaigns:

1. Strategize your PPC on consumer trends: Most of the firms divide their PPC evenly for over a period of time. Destination marketing and tourism is altogether a distinctive breed. As summer, considered to be a peak period, it is wise to concentrating on PPC during summer, and all throughout August.

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How Can Travel Agents Have A visual Social Media Strategy

Travel marketing is moving ahead at a break neck speed. The field changes so fast that while you are sleeping after a hard days work of selling tickets and wake up the next day, a new trend emerges.

A lot of this is attributed to the ever changing social media landscape. New social media channels evolve every now and then.

Also, whether you accept it or not Social Media has gone visual in a big way! What started out by writing a long paragraph text for a status on Facebook was promptly shortened by Twitter in 140 characters flat and as if 140 characters was too long, Pintrest changed the game by making #tags a rage and pictures, a way to share.

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